AUDI HAUS // IMMERSION THROUGH ARCHITECTURE AND TECHNOLOGY

AUDI HAUS // IMMERSION THROUGH ARCHITECTURE AND TECHNOLOGY

Immerse yourself in a realm of secrets as you navigate through an architectural showcase housing Audi’s cutting-edge technology and innovation.

A space crafted with materials that evoke strength and modernity - such as concrete textures, reflective metal surfaces, high-gloss flooring, and dynamic lighting - this immersive environment draws you into a unique sensory experience. The design, inspired by Brutalism, pays homage to Audi’s German architectural heritage, reminiscent of iconic structures like Berlin’s Mausbunker.

Drawing attention to the underground concept, the space emphasizes compression with overhead structural elements. The focused downlighting enhances the sense of enclosure, casting the ceiling into shadow and creating a bunker-like atmosphere that enhances the overall experience.

Client
Audi Canada

Location
Canadian International Auto Show – Toronto, ON

Photographer
Adrian Ozimek

Omar Gandhi Architects
Jeff Shaw, Omar Gandhi

Creative Agency
Narrative XPR

Fabricator
Taylor Inc